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Retail is a major sector of the Indian and Global economy. Retailers today deal with challenges like increased levels of competition, growth of the internet, new forms of technology and satisfying con

Indeed, the retail sector plays a significant role in both the Indian and global economies. However, it faces various challenges such as heightened competition, the rise of e-commerce, technological advancements, and evolving consumer preferences. Consequently, retail organizations are in need of leaders equipped with the requisite skills to tackle these challenges effectively.

The Post Graduate Diploma in Retail Management addresses a spectrum of issues pertinent to retail and distribution channels. These include service operations, consumer behavior, sales and marketing management, brand management, and supply chain issues. With a focus on retail management and marketing subjects, this program delves into crucial developments and trends shaping the industry.

By offering comprehensive insights into retail management and marketing strategies, this diploma program prepares individuals to navigate the complexities of the retail landscape. Graduates emerge equipped with the knowledge and skills required to lead retail organizations, adapt to changing market dynamics, leverage technology effectively, and meet the evolving demands of consumers.


  • Bachelor's degree holder / Graduate in any discipline from a recognised University.
  • International / SAARC  Graduate from a recognised / accredited University / Institution.
  • Students who have appeared for final year of examination of their bachelor's degree program and are awaiting results can also apply, subject to successfully completing their bachelor's degree program / graduation within the time period specified by SCDL.

  • The duration of the program is two years.
  • The registration period is valid for four academic years.

Total Credit Points : 80

Principles and Practices of Management
Retail Management – I
Consumer Behaviour
Services Marketing
Sales Management
Marketing Management
Retail Management – II
Brand Management
Basic Accounting for Retail Business
Concepts in Supply Chain Management
Brand Management
Merchandise Management
Customer Relationship Management
Advertising and Public Relations
Retail Analytics
Emerging Retail Formats


Store Manager, Assistant Store Manager, Retail Sales Associate, Visual Merchandiser, Retail Buyer, Inventory Manager, Customer Service Manager, Retail Operations Manager, E-commerce Manager, Retail Analyst, Marketing Coordinator (within a retail environment), Merchandising Manager, Supply Chain Coordinator, Retail Trainer/Training Manager, Loss Prevention Manager etc.


Application Form Fee

The application form fee for applicants applying under:
  • General & Defence Category is: ₹1200
  • International & SAARC Category is: US$100
Note: Application fee is non-refundable.

Program Fee

Total Program Fee: ₹ 65,000/-
1st Installment
2nd Installment
₹ 39,000/-
₹ 26,000/-
₹ 37,000/-
₹ 25,000/-

Note: Easy EMI option available for 9 & 12 months. Monthly EMI from ₹6,000/- to ₹8,000/-.

Special Discount on Program Fee – Limited Period Offer

Pay full fee in one instalment immediately, and get ₹5000/- off.
One-time Full Payment
₹ 60,000/-
₹ 57,000/-
Payment Timelines
1. Pay first instalment or one-time full fee immediately after grant of admission.
2. Pay second instalment within 45 days of payment of first instalment or on or before the last date to pay full fee, whichever is earlier, as per policy.
• Paying complete course fee immediately, will make all benefits of the program immediately available.
• Installment option closes 15 days before the last specified date of admission.
• Exam fee & project fee is not included in program fee and has to be paid separately.
• Pay exam fee per paper per attempt. Exam fees or project fee is non-refundable & non-transferable.
Mode of Payments
♦ Online: Pay application form fee, program fee & all exam fees online. OR
♦ Demand Draft: Pay program & all exam fees via Demand Draft (DD) drawn in favour of “The Director SCDL, Pune” payable at Pune.
NoteSCDL does not accept any fee in cash.


  • Each course comprises of an assignment (30 marks) and computer-based examination (70 marks). Students should appear for the assessments on a timely basis and complete the program in the validity period.
  • Assignments are of objective type and are available in the student login. Examinations include a subjective element in addition to the objective part.
  • In Semester IV, students are required to submit a project of 100 marks in soft copy.
  • Diploma will be awarded only after student passes in all elements of assessments i.e. each computer based examination, each assignment and project subject to completion of program duration and fulfilment of all other criteria laid down by SCDL, including payment of all fees/dues.

2 Years

  • Manager Operations

    Manager Operations

  • Senior Sales Manager

    Senior Sales Manager

  • Stores Manager

    Stores Manager

It was really a privilege to be part of SCDL. Reason for choosing SCDL is the kind of flexibility it provides to working professionals. Course content is also self-explanatory and easy to understand. It helped me to enhance my skills in retail business.

- Raj Kumar Pathak, PGDRM