Distance Learning PG Certificate In Digital Marketing

Digital media includes web-based & mobile-based technologies, which turn communication into interactive dialogue among organisations, communities & individuals.

Knowledge and understanding the scope of digital marketing have become necessary for every marketing professional. In today's world, it is a driver for a company's bottom line by using innovative techniques and platforms to market products, acquire newer users, and capture wider markets. PGCM [DM] will give a richer understanding of the foundations of new digital marketing landscape & enable student to understand concepts and tools, which will help organisations to move to digital channels. The program focuses on developing & planning a digital offering, gaining proficiency in social advertising & enhancing the customer engagement by use of e-CRM.

PGCM (DM) program is approved by AICTE.

Bachelor's degree holder / Graduate in any discipline from a recognised University.
International / SAARC Graduate from a recognised / accredited University / Institution.
Students who have appeared for final year of examination of their bachelor's degree program and are awaiting results can also apply, subject to successfully completing their bachelor's degree program / graduation within the time period specified by SCDL.

The duration of the program is one year.
The registration period is valid for one & half academic years.

Credit Points : 40

SEMESTER I :
Integrated E-Marketing
E-Customer Relationship Management
Digital Marketing Strategy and Planning
Introduction to Web Designing
Search Engine Optimisation

SEMESTER II :
Online Market Research
Search Engine Marketing
Social Media Marketing
Email Marketing and Mobile SEO
Project

CAREER OPPORTUNITIES

Digital Marketing Manager, Social Media Marketing Experts, Search Engine Marketers, E-Customer Relationship Manager.

FEE

Application Form Fee

The application form fee for applicants applying under:
• General & Defence Category is: ₹1200
• International & SAARC Category is: US$100

Note: Application fee is non-refundable.

Program Fee Payment

Students have two options to pay the program fees as per below specified timelines.

Option 1: One Time Payment: Pay full fee in one instalment immediately after grant of admission & avail timely benefits of the program.

Option 2: Two-Instalments: Pay full program fee in two-instalments:

• Pay first instalment immediately after grant of admission.

• Pay second instalment within 45 days of payment of first instalment payment or

on or before the last date to pay full fee, whichever is earlier, as per policy.

Note: Both instalment payments made at the earliest, will make all benefits of the program immediately available. Installment option closes 15 days before the last specified date of admission.

Category	One time full payment	1st installment	2nd installment
General	₹ 23,000/-	₹ 15,000/-	₹ 13,000/-
Defence	₹ 23,000/-	₹ 15,000/-	₹ 13,000/-
International	$450	-	-
SAARC	$350	-	-

Note: Exam fees and project fee is not included in program fee. Pay Exam fees and project fee separately. Pay exam fee per paper per attempt. Exam fees or project fee is non-refundable and non-transferable. SCDL does not accept any type of fee in cash.

Mode of Payments

♦ Online: Students can pay application form fee, program fee and all exam fees online. OR

♦ Demand Draft: Students can pay program and all exam fees via Demand Draft (DD) drawn in favour of

“The Director SCDL, Pune” payable at Pune.

PROGRAMME CURRICULUM

PROGRAMME CURRICULLUM

EVALUATION METHODOLOGY

AWARD OF DIPLOMA