Distance Learning PG Certificate In Digital Marketing

Digital media includes web-based & mobile-based technologies, which turn communication into interactive dialogue among organisations, communities & individuals.

Knowledge and understanding the scope of digital marketing have become necessary for every marketing professional. In today's world, it is a driver for a company's bottom line by using innovative techniques and platforms to market products, acquire newer users, and capture wider markets. PGCM [DM] will give a richer understanding of the foundations of new digital marketing landscape & enable student to understand concepts and tools, which will help organisations to move to digital channels. The program focuses on developing & planning a digital offering, gaining proficiency in social advertising & enhancing the customer engagement by use of e-CRM.

Bachelor's degree holder / Graduate in any discipline from a recognised University.
International / SAARC Graduate from a recognised / accredited University / Institution.
Students who have appeared for final year of examination of their bachelor's degree program and are awaiting results can also apply, subject to successfully completing their bachelor's degree program / graduation within the time period specified by SCDL.

The duration of the program is one year.
The registration period is valid for one & half academic years.

Credit Points : 40

SEMESTER I :
Integrated E-Marketing
E-Customer Relationship Management
Digital Marketing Strategy and Planning
Introduction to Web Designing
Search Engine Optimisation

SEMESTER II :
Online Market Research
Search Engine Marketing
Social Media Marketing
Email Marketing and Mobile SEO
Project

CAREER OPPORTUNITIES

Digital Marketing Manager, Social Media Marketing Experts, Search Engine Marketers, E-Customer Relationship Manager.

FEE

Application Form Fee

The application form fee for applicants in:
• General Category: ₹ 1200
• Defence/Paramilitary/Police Category: ₹ 1200
• International/SAARC Category: US $ 100

Note: Application fee is non-refundable.

Fee Payment Options

Students have two options to pay the program fees as per below specified timelines.

→ Option 1: One-Time Payment: Pay full program fee in one-time payment, as specified for respective program,

within 30 days from the date of grant of confirmed admission.

→ Option 2: Two-Instalments: Pay full program fee in two-instalments:

• Pay first instalment within 15 days from the date of grant of confirmed admission.

• Pay second instalment within 45 days of payment of first Instalment payment or on or before

the last date to pay full fee, whichever is earlier, as per policy.

Category	One time full payment	1st installment	2nd installment
General	₹ 23,000/-	₹ 15,000/-	₹ 13,000/-
Defence	₹ 23,000/-	₹ 15,000/-	₹ 13,000/-
NRI	$450	-	-
SAARC	$350	-	-

Note: Exam fee is not included in program fee. Pay Exam fee separately, per paper per attempt. Exam fee is non-refundable and non-transferable. SCDL does not accept any type of fee in cash.

Mode of Payments

♦ Online: Students can pay application form fees, program fees and all exam fees online.

♦ Demand Draft: Students can pay fees via Demand Draft (DD) drawn in favour of

“The Director SCDL, Pune” payable at Pune.

PROGRAMME CURRICULUM

PROGRAMME CURRICULLUM

EVALUATION METHODOLOGY

AWARD OF DIPLOMA