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Digital media includes web-based & mobile-based technologies, which turn communication into interactive dialogue among organisations, communities & individuals.

The Post Graduate Certificate in Management with a focus on Digital Marketing (PGCM [DM]) delves into the intricacies of the digital marketing landscape, emphasizing its significance in today's business environment. Through a blend of theoretical insights and practical applications, the program equips students with a comprehensive understanding of web-based and mobile-based technologies that foster interactive communication among various stakeholders.

With a keen eye on the evolving digital landscape, the curriculum ensures students grasp cutting-edge techniques and platforms crucial for marketing products, acquiring new users, and expanding market reach.

Moreover, the program accentuates the development and planning of digital offerings, mastery in social advertising, and the utilization of e-CRM to enhance customer engagement. By providing a holistic view of digital marketing concepts and tools, PGCM [DM] empowers students to navigate the complexities of the digital realm, fostering their readiness to drive organizational success through innovative digital strategies.


  • Bachelor's degree holder / Graduate in any discipline from a recognised University.
  • International / SAARC Graduate from  a recognised / accredited University / Institution.
  • Students who have appeared for final year of examination of their bachelor's degree program and are awaiting results can also apply, subject to successfully completing their bachelor's degree program / graduation within the time period specified by SCDL.

  • The duration of the program is one year.
  • The registration period is valid for one & half academic years.

Credit Points : 40

Integrated E-Marketing
E-Customer Relationship Management
Digital Marketing Strategy and Planning
Introduction to Web Designing
Search Engine Optimisation
Online Market Research
Search Engine Marketing
Social Media Marketing
Email Marketing and Mobile SEO

Digital Marketing Specialist, Social Media Manager, SEO (Search Engine Optimization) Specialist, Content Marketing Manager, Email Marketing Specialist, Digital Advertising Manager, E-commerce Manager, Digital Analytics Specialist, Marketing Automation Specialist, Brand Manager (with a focus on digital channels).

Application Form Fee

The application form fee for applicants applying under:
  • General & Defence Category is: ₹1200
  • International & SAARC Category is: US$100
Note: Application fee is non-refundable.

Program Fee

Total Program Fee: ₹ 29,000/-
1st Installment
2nd Installment
₹ 17,000/-
₹ 12,000/-
₹ 17,000/-
₹ 12,000/-

Note: Easy EMI option available for 9 & 12 months. Monthly EMI from ₹6,000/- to ₹8,000/-.

Special Discount on Program Fee – Limited Period Offer

Pay full fee in one instalment immediately, and get ₹5000/- off.
One-time Full Payment
₹ 24,000/-
₹ 24,000/-
Payment Timelines
1. Pay first instalment or one-time full fee immediately after grant of admission.
2. Pay second instalment within 45 days of payment of first instalment or on or before the last date to pay full fee, whichever is earlier, as per policy.
• Paying complete course fee immediately, will make all benefits of the program immediately available.
• Installment option closes 15 days before the last specified date of admission.
• Exam fee & project fee is not included in program fee and has to be paid separately.
• Pay exam fee per paper per attempt. Exam fees or project fee is non-refundable & non-transferable.
Mode of Payments
♦ Online: Pay application form fee, program fee & all exam fees online. OR
♦ Demand Draft: Pay program & all exam fees via Demand Draft (DD) drawn in favour of “The Director SCDL, Pune” payable at Pune.
NoteSCDL does not accept any fee in cash.




1 Year

  • Digital Marketing Manager

    Digital Marketing Manager

  • E-Customer Relationship Manager

    E-Customer Relationship Manager

  • Search Engine Marketers

    Search Engine Marketers

  • Social Media Marketing Experts

    Social Media Marketing Experts