Digital media includes web-based & mobile-based technologies, which turn communication into interactive dialogue among organisations, communities & individuals.
The Post Graduate Certificate in Management with a focus on Digital Marketing (PGCM [DM]) delves into the intricacies of the digital marketing landscape, emphasizing its significance in today's business environment. Through a blend of theoretical insights and practical applications, the program equips students with a comprehensive understanding of web-based and mobile-based technologies that foster interactive communication among various stakeholders.
With a keen eye on the evolving digital landscape, the curriculum ensures students grasp cutting-edge techniques and platforms crucial for marketing products, acquiring new users, and expanding market reach.
Moreover, the program accentuates the development and planning of digital offerings, mastery in social advertising, and the utilization of e-CRM to enhance customer engagement. By providing a holistic view of digital marketing concepts and tools, PGCM [DM] empowers students to navigate the complexities of the digital realm, fostering their readiness to drive organizational success through innovative digital strategies.
The program is approved by AICTE.
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Bachelor's degree holder / Graduate in any discipline from a recognised University.
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International / SAARC Graduate from a recognised / accredited University / Institution.
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Students who have appeared for final year of examination of their bachelor's degree program and are awaiting results can also apply, subject to successfully completing their bachelor's degree program / graduation within the time period specified by SCDL.
Note: A Degree Equivalence Certificate issued by the Association of Indian Universities (AIU) is mandatory for applicants who have completed their education from any foreign (out of India) school, college, university, or institute.
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The duration of the program is one year.
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The registration period is valid for one & half academic years.
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SEMESTER I : |
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Integrated E-Marketing |
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E-Customer Relationship Management |
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Digital Marketing Strategy and Planning |
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Introduction to Web Designing |
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Search Engine Optimisation |