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Digital media includes web-based & mobile-based technologies, which turn communication into interactive dialogue among organisations, communities & individuals.


Knowledge and understanding the scope of digital marketing have become necessary for every marketing professional. In today's world, it is a driver for a company's bottom line by using innovative techniques and platforms to market products, acquire newer users, and capture wider markets. PGCM [DM] will give a richer understanding of the foundations of new digital marketing landscape & enable student to understand concepts and tools, which will help organisations to move to digital channels. The program focuses on developing & planning a digital offering, gaining proficiency in social advertising & enhancing the customer engagement by use of e-CRM.
PGCM [DM] program is AICTE approved.


  • Bachelor's degree holder / Graduate in any discipline from a recognised University.
  • International / SAARC Graduate from  a recognised / accredited University / Institution.
  • Students who have appeared for final year of examination of their bachelor's degree program and are awaiting results can also apply, subject to successfully completing their bachelor's degree program / graduation within the time period specified by SCDL.

  • The duration of the program is one year.
  • The registration period is valid for one & half academic years.

Credit Points : 40

SEMESTER I :
E-Customer Relationship Management
E-Supply Chain Management
Internet and Web Optimisation
Integrated E-Marketing
Search Engine Optimisation
SEMESTER II :
Online Market Research
Search Engine Marketing
Social Media Marketing
Email Marketing and Mobile SEO
Project

Digital Marketing Manager, Social Media Marketing Experts, Search Engine Marketers, E-Customer Relationship Manager.

Application Form Fee
The application form fee for applicants in:
  • General Category: ₹ 1200
  • Defence/Paramilitary/Police Category: ₹ 1200
  • International/SAARC Category: US $ 100
Note: Application fee is non-refundable.

Fee Payment Options

Students have two options to pay the program fees as per below specified timelines.
Option 1: One-Time Payment: Pay full program fee in one-time payment, as specified for respective program,
within 30 days from the date of grant of confirmed admission.
Option 2: Two-Instalments: Pay full program fee in two-instalments:
  • Pay first instalment within 15 days from the date of grant of confirmed admission.
  • Pay second instalment within 60 days of payment of first Instalment payment or on or before
    the last date to pay full fee, whichever is earlier, as per policy.
 
Category One time full payment 1st installment 2nd installment
General ₹ 20,000/- ₹ 15,000/- ₹ 10,000/-
Defence ₹ 20,000/- ₹ 15,000/- ₹ 10,000/-
NRI $450    
SAARC $350    
 
Note: Exam fee is not included in program fee. Pay Exam fee separately, per paper per attempt. Exam fee is non-refundable and non-transferable. SCDL does not accept any type of fee in cash.
 
Mode of Payments
Online: Students can pay application form fees, program fees and all exam fees online.
Demand Draft: Students can pay fees via Demand Draft (DD) drawn in favour of  

   “The Director SCDL, Pune” payable at Pune.

QUICK INFORMATION
Duration

1 Year

KNOW YOUR CAREER OPTIONS
  • Digital Marketing Manager

    Digital Marketing Manager

  • E-Customer Relationship Manager

    E-Customer Relationship Manager

  • Search Engine Marketers

    Search Engine Marketers

  • Social Media Marketing Experts

    Social Media Marketing Experts