Post Graduate Diploma in Customer Relationship Management

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Post Graduate Diploma in Customer Relationship Management program aims to address the growth in service industry and the need for leadership skills in services marketing and managing the customer supp

The program curriculum is designed to equip students with knowledge and skills related to services marketing, customer service, customer retention / relationship management, call centre management, account management, service design and service quality management. Emphasis is laid on customer satisfaction and loyalty, data management, sales force automation and the current and future status of CRM.

PGDCRM program is approved by AICTE.

Bachelor's degree holder / Graduate in any discipline from a recognised University.
International / SAARC Graduate from a recognised / accredited University / Institution.
Students who have appeared for final year of examination of their bachelor's degree program and are awaiting results can also apply, subject to successfully completing their bachelor's degree program / graduation within the time period specified by SCDL.

The duration of the program is two years.
The registration period is valid for four academic years.

Total Credit Points : 80

SEMESTER I :
Principles and Practices of Management
Marketing Management
Customer Relationship Management
Consumer Behaviour

SEMESTER II :
Advanced CRM
Sales and Distribution Management
Services Marketing
CRM in Service Industry

SEMESTER III :
Business Communication
B2B Markets and CRM
Marketing Research
E-Business

SEMESTER IV :
Consumer Protection Act, 2019
Research Methodology
Project

CAREER OPPORTUNITIES

Manager-Client Servicing, Customer Relationship Manager, CRM Specialist, Relationship Manager, Product Manager etc.

FEE

Application Form Fee

The application form fee for applicants applying under:
• General & Defence Category is: ₹1200
• International & SAARC Category is: US$100

Note: Application fee is non-refundable.

Program Fee Payment

Students have two options to pay the program fees as per below specified timelines.

Option 1: One Time Payment: Pay full fee in one instalment immediately after grant of admission & avail timely benefits of the program.

Option 2: Two-Instalments: Pay full program fee in two-instalments:

• Pay first instalment immediately after grant of admission.

• Pay second instalment within 45 days of payment of first instalment payment or

on or before the last date to pay full fee, whichever is earlier, as per policy.

Note: Both instalment payments made at the earliest, will make all benefits of the program immediately available. Installment option closes 15 days before the last specified date of admission.

Category	One time full payment	1st installment	2nd installment
General	₹ 58,000/-	₹ 35,000/-	₹ 28,000/-
Defence	₹ 55,000/-	₹ 35,000/-	₹ 25,000/-
International	$1645	$1151	$660
SAARC	$1300	$900	$600

Note: Exam fees and project fee is not included in program fee. Pay Exam fees and project fee separately. Pay exam fee per paper per attempt. Exam fees or project fee is non-refundable and non-transferable. SCDL does not accept any type of fee in cash.

Mode of Payments

♦ Online: Students can pay application form fee, program fee and all exam fees online. OR

♦ Demand Draft: Students can pay program and all exam fees via Demand Draft (DD) drawn in favour of

“The Director SCDL, Pune” payable at Pune.

PROGRAMME CURRICULUM

PROGRAMME CURRICULLUM

EVALUATION METHODOLOGY

Each course comprises of an assignment (30 marks) and computer based examination (70 marks). Students should appear for the assessments on a timely basis and complete the program in the validity period.
Assignments are of objective type and are available in the student login. Examinations include a subjective element in addition to the objective part.
In Semester IV, students are required to submit a project of 100 marks in soft copy.

AWARD OF DIPLOMA

Diploma will be awarded only after student passes in all elements of assessments i.e. each computer based examination, each assignment and project subject to completion of program duration and fulfilment of all other criteria laid down by SCDL including payment of all fees/dues.

QUICK INFORMATION

Duration

2 Years

KNOW YOUR CAREER OPTIONS

CRM Specialist
Customer Relationship Manager
Manager-Client Servicing
Project Manager
Relationship Manager

PROGRAMME CURRICULLUM

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PROSPECTUS

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VALUE ADDED SERVICES!

SCDL is a great platform to do PG while pursuing work. The course is designed in such a way that it helps you apply the theoretical knowledge in your job role. The provided study material has the relevant examples that helps you to understand the concepts clearly. I chose a subject that is related to my profile and after completing it, I could see the changes in my approach towards my working style.

- M N Renuka, PGDCRM