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Post Graduate Diploma in Customer Relationship Management program aims to address the growth in service industry and the need for leadership skills in services marketing and managing the customer supp

This Diploma program is designed for individuals seeking to enter and advance in the field of Customer Relationship Management (CRM). The PGDCRM program focuses on enhancing customer retention by systematically collecting data from every customer interaction with a company. PGDCRM students also gain insight into the various challenges associated with ensuring customer satisfaction. Key topics covered in the program include customer satisfaction, services marketing, and sales management.

Every company adopts its unique approach to customer care, shaping its business strategy based on how customers are treated, what offerings are provided, and pricing strategies. Technology plays a crucial role in modern CRM practices, facilitating personalized one-to-one marketing with each significant customer.

CRM transcends traditional marketing by comprehending & exceeding the evolving needs of customers, ultimately surpassing their expectations. To achieve this, CRM must become ingrained as a core organizational value and deeply embedded into the organizational thought process. By embracing CRM principles, businesses can gain a strategic advantage essential for their success.

  • Bachelor's degree holder / Graduate in any discipline from a recognised University.
  • International / SAARC  Graduate from a recognised / accredited University / Institution.
  • Students who have appeared for final year of examination of their bachelor's degree program and are awaiting results can also apply, subject to successfully completing their bachelor's degree program / graduation within the time period specified by SCDL.

  • The duration of the program is two years.
  • The registration period is valid for four academic years.

Total Credit Points : 80

Principles and Practices of Management
Marketing Management
Customer Relationship Management
Consumer Behaviour
Advanced CRM
Sales and Distribution Management
Services Marketing
CRM in Service Industry
Business Communication
B2B Markets and CRM
Marketing Research
Consumer Protection Act, 2019
Strategic Marketing
Research Methodology


Manager-Client Servicing, Customer Relationship Manager, CRM Specialist, Relationship Manager, Product Manager etc.

Application Form Fee

The application form fee for applicants applying under:
  • General & Defence Category is: ₹1200
  • International & SAARC Category is: US$100
Note: Application fee is non-refundable.

Program Fee

Total Program Fee: ₹ 65,000/-
1st Installment
2nd Installment
₹ 39,000/-
₹ 26,000/-
₹ 37,000/-
₹ 25,000/-

Note: Easy EMI option available for 9 & 12 months. Monthly EMI from ₹6,000/- to ₹8,000/-.

Special Discount on Program Fee – Limited Period Offer

Pay full fee in one instalment immediately, and get ₹5000/- off.
One-time Full Payment
₹ 60,000/-
₹ 57,000/-
Payment Timelines
1. Pay first instalment or one-time full fee immediately after grant of admission.
2. Pay second instalment within 45 days of payment of first instalment or on or before the last date to pay full fee, whichever is earlier, as per policy.
• Paying complete course fee immediately, will make all benefits of the program immediately available.
• Installment option closes 15 days before the last specified date of admission.
• Exam fee & project fee is not included in program fee and has to be paid separately.
• Pay exam fee per paper per attempt. Exam fees or project fee is non-refundable & non-transferable.
Mode of Payments
♦ Online: Pay application form fee, program fee & all exam fees online. OR
♦ Demand Draft: Pay program & all exam fees via Demand Draft (DD) drawn in favour of “The Director SCDL, Pune” payable at Pune.
NoteSCDL does not accept any fee in cash.


  • Each course comprises of an assignment (30 marks) and computer based examination (70 marks). Students should appear for the assessments on a timely basis and complete the program in the validity period.
  • Assignments are of objective type and are available in the student login. Examinations include a subjective element in addition to the objective part.
  • In Semester IV, students are required to submit a project of 100 marks in soft copy.
  • Diploma will be awarded only after student passes in all elements of assessments i.e. each computer based examination, each assignment and project subject to completion of program duration and fulfilment of all other criteria laid down by SCDL including payment of all fees/dues.

2 Years

  • CRM Specialist

    CRM Specialist

  • Customer Relationship Manager

    Customer Relationship Manager

  • Manager-Client Servicing

    Manager-Client Servicing

  • Project Manager

    Project Manager

  • Relationship Manager

    Relationship Manager

SCDL is a great platform to do PG while pursuing work. The course is designed in such a way that it helps you apply the theoretical knowledge in your job role. The provided study material has the relevant examples that helps you to understand the concepts clearly. I chose a subject that is related to my profile and after completing it, I could see the changes in my approach towards my working style.

- M N Renuka, PGDCRM