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Post Graduate Diploma in Customer Relationship Management program aims to address the growth in service industry and the need for leadership skills in services marketing and managing the customer supp


The program curriculum is designed to equip students with knowledge and skills related to services marketing, customer service, customer retention / relationship management, call centre management, account management, service design and service quality management. Emphasis is laid on customer satisfaction and loyalty, data management, sales force automation and the current and future status of CRM.


PGDCRM program is AICTE approved.


  • Bachelor's degree holder / Graduate in any discipline from a recognised University.
  • International / SAARC  Graduate from a recognised / accredited University / Institution.
  • Students who have appeared for final year of examination of their bachelor's degree program and are awaiting results can also apply, subject to successfully completing their bachelor's degree program / graduation within the time period specified by SCDL.

  • The duration of the program is two years.
  • The registration period is valid for four academic years.

Total Credit Points : 80

SEMESTER I :
Principles and Practices of Management
Marketing Management
Customer Relationship Management
Consumer Behaviour
SEMESTER II :
Advanced CRM
Sales and Distribution Management
Services Marketing
CRM in Service Industry
SEMESTER III :
Business Communication
B2B Markets and CRM
Marketing Research
E-Business
SEMESTER IV :
Consumer Protection Act, 2019
Research Methodology
Project

 

Manager-Client Servicing, Customer Relationship Manager, CRM Specialist, Relationship Manager, Product Manager etc.

Application Form Fee
The application form fee for applicants in:
  • General Category: ₹ 1200
  • Defence/Paramilitary/Police Category: ₹ 1200
  • International/SAARC Category: US $ 100
Note: Application fee is non-refundable.

Fee Payment Options

Students have two options to pay the program fees as per below specified timelines.
Option 1: One-Time Payment: Pay full program fee in one-time payment, as specified for respective program,
within 30 days from the date of grant of confirmed admission.
Option 2: Two-Instalments: Pay full program fee in two-instalments:
  • Pay first instalment within 15 days from the date of grant of confirmed admission.
  • Pay second instalment within 60 days of payment of first Instalment payment or on or before
    the last date to pay full fee, whichever is earlier, as per policy.
 
Category One time full payment 1st installment 2nd installment
General ₹ 50,000/- ₹ 35,000/- ₹ 20,000/-
Defence ₹ 47,000/- ₹ 35,000/- ₹ 17,000/-
NRI $2400 $1600 $1100
SAARC $1300 $900 $600
 
Note: Exam fees and project fee is not included in program fee. Pay Exam fees and project fee separately. Pay exam fee per paper per attempt. Exam fees or project fee is non-refundable and non-transferable. SCDL does not accept any type of fee in cash.
 
Mode of Payments
Online: Students can pay application form fees, program fees and all exam fees online.
Demand Draft: Students can pay fees via Demand Draft (DD) drawn in favour of  
   “The Director SCDL, Pune” payable at Pune.
 
  • Each course comprises of an assignment (30 marks) and computer based examination (70 marks). Students should appear for the assessments on a timely basis and complete the program in the validity period.
  • Assignments are of objective type and are available in the student login. Examinations include a subjective element in addition to the objective part.
  • In Semester IV, students are required to submit a project of 100 marks in soft copy.
  • Diploma will be awarded only after student passes in all elements of assessments i.e. each computer based examination, each assignment and project subject to completion of program duration and fulfilment of all other criteria laid down by SCDL including payment of all fees/dues.
QUICK INFORMATION
Duration

2 Years

KNOW YOUR CAREER OPTIONS
  • CRM Specialist

    CRM Specialist

  • Customer Relationship Manager

    Customer Relationship Manager

  • Manager-Client Servicing

    Manager-Client Servicing

  • Project Manager

    Project Manager

  • Relationship Manager

    Relationship Manager

SCDL is a great platform to do PG while pursuing work. The course is designed in such a way that it helps you apply the theoretical knowledge in your job role. The provided study material has the relevant examples that helps you to understand the concepts clearly. I chose a subject that is related to my profile and after completing it, I could see the changes in my approach towards my working style.

- M N Renuka, PGDCRM

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