Certificate in Performance Marketing, Automation & Analytics (CPMAA)

Master data-driven digital advertising with the Certificate in Performance Marketing, Automation & Analytics. Learn paid advertising, AI-based campaign planning, marketing automation, bid optimisation, and performance analytics to drive measurable business results.

This program is ideal for digital marketing professionals, entrepreneurs, marketing executives, freelancers, and aspiring performance marketers who want to build practical skills in paid advertising and marketing automation. The course combines Google and Meta advertising, AI-assisted campaign optimisation, automation, and analytics to help learners plan, execute, measure, and improve digital campaigns.

The Certificate in Performance Marketing, Automation & Analytics is a two-month professional program designed to develop practical skills in performance marketing, paid advertising, marketing automation, and data-driven campaign analysis.

The program covers Google and Meta advertising, AI-based campaign planning, bid optimisation, WhatsApp and chatbot automation, email marketing, campaign performance measurement, and ROI analysis. Learners gain an understanding of how digital campaigns are planned, executed, monitored, and optimised based on measurable performance indicators.

Through hands-on practical training, participants work with industry-relevant tools such as Google Ads, Google Smart Bidding, Mailchimp, WhatsApp Business, chatbot platforms, Zapier, Looker Studio, and Microsoft Clarity. The program enables learners to build automated marketing workflows, analyse customer behaviour, create performance dashboards, and evaluate campaign effectiveness using key metrics such as CPC, CPA, conversion rate, and ROI.

Upon completing this Performance Marketing course, learners will be able to:

• Plan and execute paid advertising campaigns across Google and Meta platforms.

• Apply AI-based bid optimisation and campaign strategies to improve advertising performance.

• Build automated marketing workflows using WhatsApp, chatbots, email, and integration tools.

• Measure campaign performance and analyse ROI, CPC, CPA, conversion rates, and customer behaviour.

• 12 + from any discipline.

• Bachelor's degree holder / Graduate/ diploma in any discipline from a recognised University.

At Symbiosis Centre for Distance Learning, the Certificate in Performance Marketing, Automation & Analytics equips you with practical skills in paid advertising, AI-powered campaign optimisation, marketing automation, and performance analytics. We prepare you for roles in performance marketing, paid media, marketing automation, and campaign analytics with industry-relevant, job-ready skills.