| Single Course in Marketing
Management |
 Overview |
|
| Single Course in Marketing
Management is designed to help students in developing marketing skills.
Marketing is the business function through which company sells its
products to the customers. However marketing is much more than a
business function, concerned with getting the right product to the
customers at the right place and time and providing customer
satisfaction. In order to face growing competition, it is important for
students to understand marketing function thoroughly, and keep himself
abreast with the latest changes through Single Course in Marketing
Management program. |
|
Duration and
Registration Validity |
|
| The duration of the Single Course in Marketing
Management program is of six months, while the registration is valid for
one year. |
|
Eligibility |
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Graduate in any discipline, from a recognized University, OR
|
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Diploma holders, (3 years diploma from recognized Polytechnic)
with minimum 5 years supervisory experience after completion of diploma,
OR |
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International students who have graduated from a recognized
University. |
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** Students can enroll only for two single courses from amongst the list
of courses , in the given academic year. No Credit Points accumulated
from Single Courses will be allowed to be transferred to any other
program of SCDL.
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|
Curriculum |
| 10.110.01 |
Marketing Management |
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