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Programs
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Management
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| Post Graduate Diploma in Retail Management (PGDRM) |
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Overview:
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This program will equip students for a career in the retail trade sector by
focusing on important areas of organized retail formats, store location,
planning and designing, merchandising, operations and logistics, franchising,
store branding and marketing, database management and other retail strategies.
With interesting examples and cases, this program will provide students with a
comprehensive understanding of the knowledge necessary for successful retail
store management. |
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Duration and Registration Validity
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The duration of the PGDRM program is of one year, while the registration is
valid for two years. |
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Eligibility
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- Graduate in any discipline, from a recognized University, OR
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International/SAARC students who have graduated from a recognized University.
**Students appearing for the final year of the graduation examination can also apply (subject to graduation within the time-line specified by SCDL).
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Curriculum: |
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12.101.01 |
Principles & Practices of Management |
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12.185.00 |
Retail Management - I
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12.113.01 |
Consumer Behaviour |
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12.187.00 |
Services Marketing |
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12.184.01 |
Sales Management |
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12.110.01 |
Marketing Management |
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12.186.00 |
Retail Management - II |
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12.112.01 |
Management Information Systems |
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12.193.00 |
Concepts in SCM |
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