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Overview:
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SCDL's integrated learning methodology goes beyond facts and theories; it is a process
that teaches individuals not only how to manage organizations, but also how to continually
grow and learn throughout life. The PGDBA curriculum builds a foundation of business
savvy knowledge, skills, and abilities to succeed. During the first two semesters,
all students pursue common courses. The third and fourth semesters cover courses
specific to a particular specialization. The curriculum enables students to master
the fundamentals of management principles, latest theories and best practices in
business. Students are prepared to face a challenging market by gaining knowledge
of accounts and finance, learning about HR and finance functions, the current market
trends and also IT skills to compete in today's IT savvy world. The students are
also made aware of various laws pertaining to business and economics. Lastly, the
package is complete with Business Communication which helps students create an impact
in this competitive world.
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Dual (additional) Specialization
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Dual (additional) Specialization is applicable for PGDBA program.
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Duration and Registration Validity
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The duration of the PGDBA program is of two years, while the registration is valid
for four years.
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Eligibility
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- Graduate in any discipline, from a recognized University.
- International/SAARC Graduates from a recognised/accredited
University/Institution.
**Students appearing for the final year of the graduation examination can also apply
(subject to graduation within the time-line specified by SCDL).
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Curriculum:
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1ST SEMESTER
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CODE
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12.101.01
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Principles & Practices of Management
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12.107.02
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Production/Operations Management
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12.102.01
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Organizational Behaviour
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12.108.01
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Financial Management
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12.103.02
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Management Accounting
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12.109.01
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Human Resource Management
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12.104.01
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Managerial Economics
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12.110.01
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Marketing Management
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12.106.01
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Business Law
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12.112.01 |
Management Information Systems
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a) Specialization - MARKETING:
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12.187.00 |
Services Marketing |
12.114.01 |
Sales & Distribution Management |
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12.118.01
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Marketing Research
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12.311.00 |
Research Methodology & Statistical Quantitative Methods |
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12.111.01 |
Strategic Management |
12.210.00 |
Project |
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Electives |
Electives |
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12.115.01 |
Advertising & Public Relations |
12.117.01 |
International Marketing |
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12.113.01 |
Consumer Behavior |
12.312.00 |
B2B Marketing |
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12.120.01 |
Industrial Marketing |
12.313.00 |
Virtual Marketing |
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b) Specialization - HUMAN RESOURCE
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12.122.01
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HR Development & Training
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12.126.01 |
Performance & Potential Management
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12.123.01 |
Industrial Relations & Labour Laws |
12.311.00 |
Research Methodology & Statistical Quantitative Methods |
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12.111.01
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Strategic Management |
12.210.00 |
Project |
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Electives |
Electives |
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12.127.01 |
Compensation Management |
12.315.00 |
Strategic HR & TQM |
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12.121.01 |
Personnel Management |
12.125.01 |
Organizational Development |
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12.324.00 |
Industrial & Labour Economics |
12.367.00 |
Human Resourse Information System |
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c) Specialization - FINANCE
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12.130.01
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Capital
Market
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12.370.00 |
Direct Taxation |
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12.317.00 |
Corporate
Governance
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12.311.00 |
Research Methodology & Statistical Quantitative Methods |
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12.111.01
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Strategic
Management
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12.210.00 |
Project |
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Electives |
Electives |
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12.129.02 |
Project Finance |
12.135.01 |
Strategic Finance |
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12.134.01 |
Security Analysis & Portfolio Management |
12.131.01 |
International Finance |
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12.132.01 |
Financial Institutions & Banking |
12.368.01 |
Indirect Taxation |
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d) Specialization - OPERATIONS
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| 12.142.02
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Quantitative
Techniques
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12.141.02
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Supply
Chain Management
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Materials
Management |
12.311.00 |
Research Methodology & Statistical Quantitative Methods |
| 12.111.01
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Strategic
Management
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12.210.00 |
Project |
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Electives |
Electives |
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12.139.01 |
Techniques for Operations Efficiency |
12.320.00 |
Technology Management |
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12.318.00 |
Operations Strategy |
12.321.00 |
World Class Management |
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12.319.00 |
Project Management(Operations) |
12.140.00 |
Business Process Re-engineering |
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e) Specialization - CUSTOMER RELATIONSHIP MANAGEMENT
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3rd Semester
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Code
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12.174.01
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Customer Relationship Management
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12.189.00
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Advanced CRM
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12.113.01 |
Consumer Behaviour
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12.311.00 |
Research Methodology & Statistical Quantitative Methods |
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12.111.01
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Strategic Management
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12.210.00 |
Project |
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Electives |
Electives |
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12.199.00 |
B2B Markets & CRM |
12.369.00 |
Technology in CRM |
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12.178.01 |
Business Communication |
12.198.00 |
CRM in Service Industry |
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12.291.00 |
Consumer Protection Act,1986 |
12.118.01 |
Marketing Research |
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