|
|
| Post Graduate Diploma in
Customer Relationship Management (PGDCRM) |
 Overview |
|
| The PGDCRM curriculum is designed
to help businesses use technology and human resources to gain insight
into the behaviour of customers and the value of those customers. The PGDCRM program concentrates on the retention of customers by collecting
data from every interaction each customer makes with a company, from mall
access points whether they are by phone, mail, web or field. Students
will also learn the difficulties in creating brand image and maintaining
it, along with business communication. |
|
Duration
and Registration Validity |
|
| The duration of the PGDCRM program is of one year,
while the registration is valid for two years. |
|
Curriculum |
| 09.113.01 |
Consumer Behaviour |
09.189.00 |
Advanced CRM |
| 09.118.01 |
Marketing Research |
09.197.00 |
Cases in CRM |
| 09.160.00 |
e-Business |
09.199.00 |
B2B Markets & CRM |
| 09.174.01 |
Customer Relationship Management |
|
|
| 09.198.00 |
CRM in Service Industry |
|
|
|
|
Back |
|
|
