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    Post Graduate Diploma in Business Administration (PGDBA)- Credit points:96
    Overview
    The PGDBA curriculum builds a foundation of business savvy knowledge, skills and abilities to succeed. The curriculum enables students to master the fundamentals of management principles, latest theories and best practices in business. Students are prepared to face a challenging market by gaining knowledge of accounts and finance, learning about HR functions, the current market trends and also IT skills to compete in today's IT savvy world.
    Duration and Registration Validity
    The duration of the PGDBA program is of two years, while the registration is valid for four years.
    Curriculum
    Code 1st Semester Code 2nd Semester
    101 Principles & Practices of Management 107 Production & Operations Management
    102 Organizational  Behaviour 108 Financial Management
    103 Management Accounting 109 Human Resource Management
    104 Managerial Economics 110 Marketing Management
    106 Business Law 111 Strategic Management
    178 Business Communication 112 Management Information Systems

    Specialisation - MARKETING

    Code 3rd Semester Code 4th Semester
    113 Consumer Behaviour 117 International Marketing
    114 Sales & Distribution Management 118 Marketing Research
    115 Advertising & Public Relations 119 Services Marketing & Brand Management
    116 Cases in Marketing Management 120 Industrial Marketing
        179 Research Methodology

    Specialisation - HUMAN RESOURCE

    Code 3rd Semester Code 4th Semester
    121 Personnel Administration 125 Organizational Development
    122 HR Development & Training 126 Performance & Potential Management
    123 Industrial Relations & Labour Laws 127 Compensation Management
    124 TQM & HR 128 Strategic HR
        179 Research Methodology

    Specialisation - FINANCE

    Code 3rd Semester Code 4th Semester
    129 Project Finance 133 Taxation
    130 Capital Market 134 Security Analysis & Portfolio Management
    131 International Finance 135 Strategic Finance
    132 Financial Institutions & Banking 136 Legal Aspects of Finance
        179 Research Methodology

    Specialisation - OPERATIONS

    Code 3rd Semester Code 4th Semester
    137 Materials Management 141 Supply Chain Management
    138 Production Planning & Control 142 Quantitative Techniques
    139 Techniques for Operations Efficiency 143 Maintenance Management
    140 Business Process Re-Engineering 144 Cases in Operations Management
        179 Research Methodology

    Specialisation - CUSTOMER RELATIONSHIP MANAGEMENT

    Code 3rd Semester Code 4th Semester
    113 Consumer Behaviour 189 Advanced CRM
    117 International Marketing 197 Cases in CRM
    118 Marketing Research 199 B2B Markets & CRM
    160 e-Business 179 Research Methodology
    174 Customer Relationship Management    
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