Post Graduate Diploma Courses in Customer Relationship Management – SCDL
Post Graduate Diploma in Customer Relationship Management (PGDCRM)   Download PDF  Apply Online
The Post Graduate Diploma in Customer Relationship Management program aims to address the growth in service industry and the need for leadership skills in services marketing and managing the customer supplier relationship. The program curriculum is designed to equip students with knowledge and skills related to services marketing, customer service, customer retention / relationship management, call centre management, account management, service design and service quality management. Emphasis is laid on customer satisfaction and loyalty, data management, sales force automation and the current and future status of CRM.

Career Opportunities:
Manager-Client Servicing, Customer Relationship Manager, CRM Specialist, Relationship Manager, Product Manager, etc.

  • Bachelor degree holder / Graduate in any discipline from a recognised University.
  • International / SAARC Graduate from a recognised / accredited University /Institution.
  • Students who have appeared in their final year examination of Bachelor degree program / graduation degree course and are yet to pass the final year examination of Bachelor degree program, can also apply, subject to successful completion of their Bachelor degree program / graduation within the time period specified by SCDL.

  • The duration of the program is one year.
  • The registration of the participant is valid for two years.

SEMESTER I :
Course Title
Customer Relationship Management
Consumer Behaviour
Sales and Distribution Management
Services Marketing
CRM in Service Industry
SEMESTER II :
Course Title
Advanced CRM
B2B Markets and CRM
Marketing Research
E-Business

    Application Form Fees (Non-refundable):
  • For Indian Residents (General / Defence Personnel / Paramilitary / Police): Rs. 1500/-
  • International : USD 100 OR Rs. 6,900/-
  • SAARC : USD 100 OR Rs. 6,900/-

Program Fees: Students have two options of paying the fees as mentioned below:
A] Option 1 – One Time Payment:- Student has to pay the full course fees in one time payment, within 30 days from the date of admission

  • General: Rs. 23,000/-
  • Active Defence / Paramilitary / Police: Rs. 20,000/-
  • International : USD 1,500 or Rs. 1,03,500/-
  • SAARC : USD 850 or Rs. 58,650/-

B] Option 2 - Two-Installments: Student has to pay the course fees in two installments as follows:

Category 1st Installment - Pay within 30 days
from the date of admission
2nd Installment - Pay within 60 days from the
date of payment of 1st Installment
General Rs. 18,000/- Rs. 9,000/-
Active Defence/ Paramilitary / Police Rs. 15,000/- Rs. 8,000/-
International USD 1200 or Rs. 82,800/- USD 600 or Rs. 41,400/-
SAARC USD 700 or Rs. 48,300/- USD 300 or Rs. 20,700/-

    Note: Participants are required to pay additional exam fees per exam per attempt.

    Fee Payment Mode: Fees can be paid Online or by Demand Draft.
  • Payment via Online: this can be done through payment gateway.
  • Payment via DD: this can be submitted at SCDL Pune campus. The Demand Draft needs to be in favor of "The Director, SCDL, Pune" payable at Pune only.

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