Post Graduate Certificate in Digital Marketing (PGCDM) AICTE Approved   Download PDF  Apply Online

Digital media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organisations, communities and individuals. Knowledge and understanding the scope of digital marketing has become necessary for every marketing professional in today’s world.

Digital marketing can become a driver for a company's bottom line by using cutting‐edge techniques and platforms to market products and acquire newer users and capture wider markets. PG Certificate in Digital Marketing will give a richer understanding of the foundations of the new digital marketing landscape and enable the student to understand concepts and tools which will help organisations to move to digital channels. The program focuses on developing and planning a digital offering, gaining proficiency in social advertising, exploring the digital research tools and enhancing the customer engagement by use of e-CRM.

Career Opportunities:
The program will offer career opportunities in following areas: Logistics management in Digital Organisations, Supply chain management in the virtual environment, E- Customer relationship management, On-line Market research, E marketing, Initiating Start up in Online Marketing.

  • Bachelor degree holder / Graduate in any discipline from a recognised University.
  • International / SAARC Graduate from a recognised / accredited University /Institution.
  • Students who have appeared for final year of examination of their bachelor's degree program and are awaiting results can also apply, subject to successfully completing their bachelor's degree program / graduation within the time period specified by SCDL.

  • The duration of the program is one year.
  • The registration period is valid for one academic years.

Total Credit Points : 31

SEMESTER I :
Course Title
E-Customer Relationship Management
E-Supply Chain Management
Internet and Web Optimisation
Integrated E-Marketing
Online Market Research
SEMESTER II :
Course Title
Search Engine Optimisation (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Email Marketing and Mobile SEO
Project

    Application Form Fees (Non-refundable):
  • For Indian Residents (General / Defence Personnel / Paramilitary / Police): Rs. 1500/-
  • International : USD 100 OR Rs. 6,900/-
  • SAARC : USD 100 OR Rs. 6,900/-

Program Fees: Student has to pay the full course fees in one time payment, within 15 days from the date of admission.

  • General: Rs.15,000/-
  • Active Defence / Paramilitary / Police: Rs.15,000/-
  • International : USD 450 / Rs. 31,050/-
  • SAARC : USD 350 / Rs. 24,150/-

    Note: Participants are required to pay additional exam fees per exam per attempt.

    Fee Payment Mode: Fees can be paid Online or by Demand Draft.
  • Payment via Online: this can be done through payment gateway.
  • Payment via DD: this can be submitted at SCDL Pune campus. The Demand Draft needs to be in favor of "The Director, SCDL, Pune" payable at Pune only.

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