Certificate Program in Digital Marketing (CPDM)   Download PDF  Apply Online

Digital media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue among organisations, communities and individuals. Knowledge and understanding the scope of digital marketing has become necessary for every marketing professional in today’s world.

Digital marketing can become a driver for a company's bottom line by using cutting‐edge techniques and platforms to market products and acquire newer users and capture wider markets. Certificate program in Digital Marketing will give a richer understanding of the foundations of the new digital marketing landscape and enable the student to understand concepts and tools which will help organisations to move to digital channels. The program focuses on developing and planning a digital offering, gaining proficiency in social advertising, exploring the digital research tools and enhancing the customer engagement by use of e-CRM.

Career Opportunities:
The program will offer career opportunities in following areas: Logistics management in Digital Organisations, Supply chain management in the virtual environment, E- Customer relationship management, On-line Market research, E marketing, Initiating Start up in Online Marketing.

  • Bachelor degree holder / Graduate in any discipline from a recognised University.
  • International / SAARC Graduate from a recognised / accredited University /Institution.
  • Three Year Diploma Holders from a recognised University/Institution, with a minimum of three years of supervisory experience.
  • Students who have appeared in their final year examination of Bachelor degree program / graduation degree course and are yet to pass the final year examination of Bachelor degree program, can also apply, subject to successful completion of their Bachelor degree program / graduation within the time period specified by SCDL.

  • The duration of the program is four months.
  • The validity of the program is eight months.

SEMESTER I :
Course Title
E-Customer Relationship Marketing
E-Supply Chain Management
Online Market Research
Internet and Web Optimisation
Integrated E-Marketing

    Application Form Fees (Non-refundable):
  • For Indian Residents (General / Defence Personnel / Paramilitary / Police): Rs. 1500/-
  • International : USD 100 OR Rs. 6,900/-
  • SAARC : USD 100 OR Rs. 6,900/-

Program Fees: Student has to pay the full course fees in one time payment, within 30 days from the date of admission.

  • General: Rs.11,000/-
  • Active Defence / Paramilitary / Police: Rs.11,000/-
  • International : USD 450 / Rs. 31,050/-
  • SAARC : USD 350 / Rs. 24,150/-

    Note: Participants are required to pay additional exam fees per exam per attempt.

    Fee Payment Mode: Fees can be paid Online or by Demand Draft.
  • Payment via Online: this can be done through payment gateway.
  • Payment via DD: this can be submitted at SCDL Pune campus. The Demand Draft needs to be in favor of "The Director, SCDL, Pune" payable at Pune only.

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