SCDL -Customer Relationship Management

Corporate Program

Post Graduate Diploma in Customer Relationship Management

AICTE Approved  


Post Graduate Diploma in Customer Relationship Management program aims to address the growth in service industry and the need for leadership skills in services marketing and managing the customer supplier relationship. The program curriculum is designed to equip students with knowledge and skills related to services marketing, customer service, customer retention / relationship management, call centre management, account management, service design and service quality management. Emphasis is laid on customer satisfaction and loyalty, data management, sales force automation and the current and future status of CRM.

Career Opportunities:
Manager-Client Servicing, Customer Relationship Manager, CRM Specialist, Relationship Manager, Product Manager, etc.

Customize programs as per Corporate


Symbiosis Centre for Distance Learning is an Education Provider to Top Corporates:

coll     cogni     Corporate     bharti-walmart     cipla       vodafone       airtel     wipro Zydus Wellness at Symbiosis

  • Bachelor degree holder / Graduate in any discipline from a recognised University.
  • International / SAARC Graduate from a recognised / accredited University /Institution.
  • Students who have appeared for final year of examination of their bachelor's degree program and are awaiting results can also apply, subject to successfully completing their bachelor's degree program / graduation within the time period specified by SCDL.

  • The duration of the program is one and half years.
  • The registration period is valid for two academic years.

Total Credit Points : 72

SEMESTER I :
Course Title
Customer Relationship Management
Consumer Behaviour
Sales and Distribution Management
Services Marketing
CRM in Service Industry
SEMESTER II :
Course Title
Advanced CRM
B2B Markets and CRM
Marketing Research
E-Business
SEMESTER III :
Course Title
Business Communication
Consumer Protection Act, 1986
Research Methodology
Project

Corporate Evaluation Methodology

Evaluation Methodology:

  • Computer based Assignments: For each subject there will be an Computer based assignment. Students can avail a free re-attempt in the Computer based assignment in which they have failed.

  • Computer based Examinations: For each subject there will be an computer based examinations.

  • Computer based Examination within India: SCDL shall make necessary arrangement for students to appear for Computer based examinations at the corporate premises once a month as per the mutually agreed schedule OR student can take Computer based examinations from SCDL-ATC centre provided in India.

  • Computer based Examination outside India: Examination is conducted in an 'administered mode' from an authenticated location such as company, university, embassy, consulate or school, etc.
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